Emily started EMERGE after graduating from Manchester University with a degree in Criminal Law at the age of 22. The agency was founded on principles of kindness, integrity, communication and diversity, after Emily found it difficult to fit in to the culture PR Agencies had created.
After feeling marginalised, Emily set up an Agency at which she wanted to work. After winning PR week’s 30 under 30 at 26, Emily has written a number of TED talks, worked with brands such as Nickelodeon, Rayban, Sony, NBC, Channel 4, JD Sports, Pentland Brands, and launched several brands with billion dollar valuations, as well as 1Rebel, Huel and Airtasker. Dubai, New York, Germany and Australia have been some of the territories that Emily has launched brands in, as well as, of course, the UK.
Emily works with data analysts and psychologists to looking at the consumer behavioural cycles to identify the optimal time for building trust, and creating sales / acquisition.