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Screw it, Just Do it London! Build a Knockout brand: Candy Kittens Jamie Laing & Ed Williams plus Awesome Guests

  • WeWork Tower Bridge (map)

Having a great business idea alone is no longer enough.

Customers now want to know the story behind the business, what it stands for, and why they should care! 

You don’t need a multi-million pound budget to start building your brand. 

We've got FIVE amazing brands to tell you how they did it. You'll also get to sample their products, network with like-minded entrepreneurs and ask our speakers YOUR burning questions.

Our speakers will show you how you can start to develop a brand that’s attractive to customers on little or no budget.

Jamie Laing & Ed Williams - Candy Kittens

Jamie & Ed launched Candy Kittens, an innovative, gourmet sweet range with epic branding, that seriously focuses on quality.

Ed Williams joined Jamie after his TV commitments on the 'Made in Chelsea' show made running the business impossible. Their partnership has enabled the company to flourish & they now export to 15 countries and have sold over six million sweets!

The idea is held together by a shared passion of leading the change in confectionery - without compromise - using natural colourings and flavours and being gluten free.


Nick Coleman - The Snaffling Pig

Back in 2010 Nick founded Medical Supermarket with his business partner Udhi Silva. Udhi then bet Nick to see if they could set up another business for just £500.

They eventually started The Snaffling Pig in 2014 with just the £500, selling premium pork scratching snacks in a variety of different flavours.

They're now turning over £8 million, have appeared on ITV This Morning with an advent calendar and secured investment from Moonpig's founder Nick Jenkins on the BBC Dragons' Den.

In 2017 they went on to win Virgin StartUp's Foodpreneur, awarded to the most innovative & exciting new food or drink product in the UK.


Joe Benn - Ugly Drinks

Joe is co-founder of Ugly Drinks, a range of fruit flavoured sparkling waters with no sugar, sweeter, calories and no artificial ingredients. 

Hugh and co-founder Joe Benn launched Ugly as a response to a soft drinks industry that they felt was overly sweetened and frustrated by the deceptive branding of many of them. Now many think sugary and sweetened drinks cause many of the issues associated with diabetes and obesity.

Hugh and Joe decided to do something about it and create a healthy, affordable and fun alternative with Ugly Drinks where the beauty "is all on the inside."



Suzie is the founder and chief fire-starter of The Primal Pantry

The Primal Pantry makes incredibly tasty bars using only the finest of nuts and fruit to provide a clean eating snack that everyone from families with small kids, to elite athletes can enjoy.

She started her business from her kitchen table and now supplies all the major supermarkets around the UK, along with exporting to over 30 countries!

Suzie will be talking about her entrepreneurial rollercoaster of a journey and how it hasn't been all plain's a hell of a story



POPS launched in June 2014 with a vision to incorporate the nostalgia of a popsicle with the luxury attributes associated with Champagne: and the world’s first Champagne ice popsicle, CLASSIC, was born. Handily being modelled by Jack Whitehall below.

Since launching, POPS is now sold in leading department stores, online supermarkets, independent food shops, theatres and cinemas, pub groups and more across the UK and Ireland and exporting to over 10 overseas markets including Australia where they now have an office.

They have a huge following with the likes of Gordon Ramsay, Andy Murray and Miley Cyrus being spotted sucking on a POPS or two.


Who's this event for?

  • You have a great business idea and want to develop a coherent brand before telling the world about it.

  • Or maybe, you’re creating a website, landing page or social media presence for your business and want to know what style will work. 

  • You could be working on your business plan and want to know exactly what your business stands for and who it will appeal to. 

  • Or perhaps you already have a product and want to create a brand brief that will help you design packaging for it. 

  • You could already be running a business but want to get serious about your brand.

Let's StartUp!

Our Partners:

"WeWork is the platform for creators. We provide the space, community and services you need to create your life’s work.

To learn more send an email to or call 0203 695 4926.


Kreston Reeves

Kreston Reeves advises dynamic organisations, private individuals and families helping them to make confident decisions about the future.

Our unusually broad range of skills allows us to work across the full spectrum of business and personal affairs. Our personal and open approach brings clarity and composure in an ever-changing world.

Everyone’s situation is unique, so you’ll be looked after by people who will work hard to get to know you and understand exactly what you need. You’ll have key points of contact so you always know who to contact about where you are and what to do next. And we’ll be right there at your side, whatever the future brings.