‘How to build a knock out brand’ is part of a growing number of masterclasses run by us to give entrepreneurs the practical skills and tools they need to launch and grow awesome businesses!

About this class

Having a great business idea alone is no longer enough. Customers now want to know the story behind the business, what it stands for and why they should care! It’s why so many of the best new businesses are putting brand front and center of what they do!

As a startup, it’s really important to consider what your brand stands for, what your values are and what you want to present to customers… getting this right helps shape everything that you do going forward!

You don’t need a multi-million pound budget to start building your brand either. This master class will show you how you can start to develop a brand that’s attractive to customers on little or no budget.

Who's it for?

You have a great business idea and want to develop a coherent brand before telling the world about it.

Or maybe, you’re creating a website, landing page or social media presence for your business and want to know what style will work.

You could be working on your business plan and want to know exactly what your business stands for and who it will appeal to.

Or perhaps you already have a product and want to create a brand brief that will help you design packaging for it.

You could already be running a business but want to get serious about your brand.

What Will you Take Away From it?

You will leave knowing not only the key aspects of building a great brand but with tons of examples of other businesses that have done it successfully.

You will also have started to develop your own coherent brand proposition - what your brand stands and how you can use this to game-changing effect

Part one – Brand Basics

- What is a brand?

- Why is a brand important?

- What is essential to a brand?

- What is your brand proposition?

Part two – Building Your Brand

- Brand checklist

- Creatively designing your brand strategy

- Building your brand

Part three – Start with ‘Why’

- ‘Why’ do you do what you do?

- ‘How’ do you do what you do?

- ‘What’ do you do?

Part four – Your Brand Proposition

- What is your brands unique selling point?

- How you can pitch your brand in 10 words?

- What is your defining brand paragraph?

Alex teaches everything about how to start and grow a successful business from start to finish in the way that he has helped over 500 others do it.

So, are ready to #screwitjustdoit, and take your business to the next level? If so, step right up! Here's a sneak preview of what you'll be learning on the #screwitjustdoit Startup & Scale Masterclass:

This is ideal for beginner entrepreneurs who are just starting out and don’t have a business and also for more advanced entrepreneurs and successful business owners looking to improve leads, conversions, sales, and branding.

This one-day training is relevant to you if you don't yet have a business but want to start one based on your passion AND also if you are already in business following your passion but want to understand how to better position yourself as a 'go to' authority so business flows to you rather than you having to chase it.

On the training I will show you how you can better inform, impact, inspire and influence people to want to hire you as a freelancer, consultant, practitioner, professional service provider, coach, mentor, therapist, advisor on whatever your chosen (or soon to be chosen) are of business is.

No matter what industry or business you are in, be it dentistry, lawyer, self-development, consultant, coach, health, investing, sales, marketing or anything else you can think of you’ll discover how to become a sought after leader in your field and how to monetise this attention.

This very special event will also show you step-by-step how to design, develop and deliver content online, on-stage and on-screen so you can stop trading your time for money and instead live the life you love, by doing the work you love, with people you love.

Here is only a sample of what you are going to learn on the Brand Building Masterclass:

  • The importance of developing three key messages for your brand

  • How to position yourself as the expert and own your credibility

  • Getting your brand reviewed, tried, tested and experienced by the press

  • How using a case study can help you to secure media coverage

  • What to do when you have no ‘new news’ - utilising awareness days, seasonal activity and company campaigns

  • Best social media practices for connecting to mainstream media and journalists

  • What to include in a press release

  • Tips for how to craft the perfect pitch

  • How to build a result-delivering media list

  • Different ways to approach journalists, bloggers and influencers

  • How many times should you chase up a journalist? Tips on how to get through

  • How to secure five one-to-one journalist meetings in a day

  • What to do when a journalist says they want to interview you

  • How to make the most of your media coverage once you receive it

Who is this for?

  • Are you the owner of a startup who wants to grow their business?

  • Have you already started a business and don't know what to do to take it to the next level?

  • Are you stuck and simply don't know where to start?

  • Have you been thinking of starting a business but simly don't know where to start?

  • Are you the owner of a micro business who wants to turn their side-hustle into a full-time business?

Who is this not for?

  • Richard Branson or any other billionaires who have already built their empires.

  • If you're not committed to taking action, this masterclass won’t be for you.

How much is it?

Just £99 which includes bonuses totalling another £99+ (see below)

Also, lunch and all drinks & snacks are provided throughout the day courtesy of Jimmysicedcoffee, Candy Kittens, The Snaffling Pig, & The Primal Pantry.


Totalling £99+ (the cost of this class!)

Follow up Coaching Call - £50 value

Complimentary ticket to the next 2019 #screwitjustdoit 'Iive' event - £15 value & choice of three locations

50% off 2019's StartUp & Scale Summit - £25 value

Copy of 2018's StartUp & Scale Summit - £25 value

Access to Virgin Startup Funding & Mentoring (if you fit qualifying criteria) - Invaluable!

When is it?

Next course dates:

Wednesday, February 27th 10am - 3pm

Where is it?

WeWork 1 St Peter's Square, 1 Saint Peter's Square, Manchester, M2 3AE


This is an entry-level class, but you should ideally come with a project or a business idea you’re ready to work on so that you can build your brand proposition as you go through the masterclass.

You might want to bring a laptop as well, so you can work along as you go through the course.