It’s amazing what you can learn by watching a group of people sat on a couch. Not just the way they go about doing things or the way they interact, but science, technology and the intricacies of understanding human behaviour and our differences too.
In the last few years, we have all seen the significant growth in start-ups and scale-ups. Their advantage in today’s world is that start-ups and scale-ups really can take on the big brands, by providing new, ground-breaking, personal or artisan services. So, when consulting, why try to use the same models that everyone else is using?