We can spend a lot of time either worrying why we can’t come up with a good idea, or whether our idea is in fact a good one. This can frustrate us, lock up our thinking, and ultimately slow us down or completely stop us moving forward with our ‘something’.
In the last few years, we have all seen the significant growth in start-ups and scale-ups. Their advantage in today’s world is that start-ups and scale-ups really can take on the big brands, by providing new, ground-breaking, personal or artisan services. So, when consulting, why try to use the same models that everyone else is using?