Theadora Alexander is co-founder of Young Foodies, the largest community of the UK’s fastest growing FMCG brands, providing members with expert knowledge, grassroots experience and first class industry resource to help make the everyday easier for ambitious challenger brands. Young Foodies was launched just 12 months ago and already has 250 exciting food and drink brands on board, and the business is expanding rapidly to accommodate their needs.
Formerly, Thea was the operations and strategy director at Propercorn, helping to grow the business from 5 people to 50, and from just a couple of pallets of product to 3 million bags per month across 10 countries. She applies her business acumen as well as her background in investment banking to her current leadership role.
Inspired by her own experiences in a young food brand, Thea and her co-founder Chris Green set up Young Foodies. She has unwavering passion for transparency, commitment to fair competition and an inclusive approach to fostering a contribution culture within the community. She is determined to give power to the innovators and set a fair and level playing field for them to thrive in.
Thea was given a coveted spot in The Grocer’s ‘Top New Talent’ award and is often called upon for expert commentary in industry press.